Before starting concept design for Sandstone MacEwan’s utility box, I was lucky enough to be given a tour of the lovely community by SMCA’s VP himself, Trevor Bacon. He showed me all the hot spots and we discussed the importance behind many of the landmarks found within the community, with the outdoor skating rink, currently undergoing a full renovation, being one of their proudest. What I took from this tour the most was the love and care of all their outdoor gathering spaces, making them the main focus of my whole design. I wanted to include lots of colour, fun and activity from every season, with the main focus revolving around that outdoor rink. I’ve included elements of other important locations found in Sandstone like the pleasure rink, Nose Hill Park and the many sports fields and play parks located within the community as well as a sprinkling of the local flowers, trees and creatures (bees, robins, Alberta roses, flower pots found on their streets). I have strategically placed the hockey player on the side of the utility box facing the road as it is the largest element and easiest to see from a distance, along with the Nose Hill Park element as the park is located to the right of the box itself. The side featuring the Sandstone MacEwan community news sign is facing the sidewalk for people walking by to be able to read and enjoy the “Have a great day!” note the imitation sign is displaying. My overall goal for the box illustration was to capture the happy, family-oriented, outdoorsy and active community through the use of bright colours in a collage style design in hopes of bringing joy to that street.